June 15, 2024

The Future is Now: Ad Tech Driving the
Next Generation of Marketing

adtech for marketing

In the ever-evolving world of marketing, staying ahead of the game is crucial. The rise of Ad
Tech has paved the way for a new era of marketing, where the focus is on personalized, data-
driven campaigns. The days of one-size-fits-all marketing are long gone, and Ad Tech is leading
the way in driving the next generation of marketing.

What is Ad Tech?

Ad Tech, short for advertising technology, refers to a set of tools and solutions that help
advertisers deliver their message to their target audience. These solutions range from ad
networks and demand-side platforms to data management platforms and analytics tools.
Advertising technology makes it possible to deliver personalized, relevant ads to the right
people, at the right time, and on the right devices.
Ad Tech is driving the next generation of marketing in several ways:

Personalization

With good reason, personalization has become a buzzword in the marketing world. With Ad
Tech, it’s possible to collect data on user behavior, demographics, and interests. This data is then
used to create personalized ad campaigns that are tailored to each user’s specific needs and
interests. By delivering the right message to the right person, Ad Tech is helping brands create a
more meaningful connection with their audience.

Automation

Ad Tech is also driving the next generation of marketing through automation. Advertisers can
now automate their ad campaigns, from targeting to optimization. This means less time spent on
manual tasks and more time focused on strategy and creativity. Ad Tech tools like programmatic
advertising and artificial intelligence are making it possible to automate the entire ad buying
process, allowing advertisers to focus on creating great content.

Measurement and Analytics

Ad Tech is also helping brands measure the effectiveness of their campaigns in real-time. By
tracking metrics like clicks, conversions, and engagement, advertisers can quickly see what’s
working and what’s not. This data can then be used to optimize campaigns and make informed
decisions about future marketing strategies. Ad Tech is making it possible to measure the ROI of
advertising campaigns with greater accuracy than ever before.

Cross-Device Targeting

With the rise of mobile devices, cross-device targeting has become more important than ever. Ad
Tech is making it possible to reach users across multiple devices and platforms, from
smartphones to tablets to desktop computers. By delivering a seamless experience across all
devices, Ad Tech is helping brands create a more cohesive marketing strategy that reaches users
wherever they are.

Better User Experience

Ad Tech is also helping to create a better user experience. By delivering personalized, relevant
ads, users are more likely to engage with them. Ad Tech is also making it possible to deliver ads
in non-intrusive ways, such as through native advertising and sponsored content. By delivering
ads that are seamlessly integrated into the user experience, Ad Tech is helping brands create a
more positive impression on their audience.

Emerging technologies

Ad tech is continuously evolving, with emerging technologies such as AI, VR, and AR opening
up new possibilities for marketers. These technologies can be used to create innovative and
immersive campaigns that deliver a more engaging experience to customers.

Data-driven insights

Ad tech allows brands to analyze data from multiple sources, such as social media, search
engines, and web analytics, to understand customer behavior and preferences. This data-driven
approach enables brands to create targeted campaigns that resonate with their audience and
deliver measurable results.

Real-time optimization

Ad tech provides real-time optimization of ad campaigns, allowing brands to adjust their
campaigns based on customer behavior and feedback. This means that brands can make changes
to their campaigns on the fly, optimizing their performance, and improving their ROI.

Artificial Intelligence

Artificial Intelligence (AI) is playing an increasingly crucial role in the future of ad tech. AI-
powered ad tech solutions use algorithms to analyze data and optimize ad delivery, making it
more effective and efficient.
For example, AI can be used to analyze the user’s behavior and preferences, allowing marketers
to deliver personalized ads that resonate with them. AI-powered ad tech platforms can also use
predictive analytics to forecast which users are most likely to convert, allowing marketers to
allocate their advertising budget more effectively.
Ad Tech is driving the next generation of marketing, and its impact is only going to grow in the
years ahead same as Evan Ruchik, He is Chief Revenue Officer (CRO) at Ogury. He has
managed award winning media campaigns since 2007, previously holding senior roles at digital
media leaders on both the technology and agency sides of the business. After joining Ogury in
late 2016, Evan has been responsible for scaling the company’s US sales and business effort
from the New York City office. Here he has overseen record growth as well as established
Ogury’s reputation in North America and beyond for empowering organizations with the most
thorough, accurate, and timely knowledge of mobile users, their entire journey, and the mobile
ecosystem.

In Conclusion

So focusing on personalization, automation, measurement and analytics, cross-device targeting,
and a better user experience, Ad Tech is helping brands create more effective marketing

campaigns that resonate with their audience. The future of marketing is here, and Ad Tech is
leading the way.

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