Finding the Perfect Name for Your Business Just Got Easier

Every entrepreneur who launches a company and takes the effort to name it properly is like a good farmer who plants his seeds on fruitful land. However, any entrepreneur who makes the mistake of giving their company a bad name is like a farmer who tries to grow a beautiful flower in the hot desert sand.

Just as scorching sands in the desert are no place for flowers, your brand requires a great foundation if it is to blossom into the robust business you desire. And one way to get your business on a great start is to give it the perfect brand name. Here’s how to go about it. 

Four Reliable Ways to Finding the Perfect Brand Name

Anonymous female employee interacting with diverse clients at table with netbook and paper sheet in workspace

Ideas aren’t the only thing your company requires to grow. You can spend years perfecting your ideas into excellent services, but unless a strong brand name supports those services, your brand and its awesome services will struggle to prosper.

We understand that finding a great brand name for your company can be challenging, but don’t worry; these steps below will help you simplify the process of finding the right name for your brand.

1. Thoroughly Examine Your Market 

Being well-versed in your target market and industry is essential for creating a great brand name.

So, instead of daydreaming about your company’s success, put on your thinking cap, conduct comprehensive research, learn everything you can about your business, audience, and rivals, and stay up to date on everything in your industry.

The information you obtain from researching will assist you in discovering your company’s values, purpose, vision, and goals. It’d also help you make crucial decisions that’ll affect the overall performance of your brand in the future.

2. Find the Best Brand Tone

Whether you believe it or not, your hunt for a compelling name will be incomplete unless you create the ideal brand tone for your company.

A great tone will always provoke a strong positive emotional response from your audience, so concentrate on your target market and figure out what pulls people to your company. 

And one method that’d help you discover the proper tone is developing a personality for your business. Your brand’s personality will assist you in choosing if your brand’s tone should be:

  • Fun and playful
  • Emotionally impactful
  • Modern and innovative

3. Know Your Brands Core Elements

Your brand will never achieve its full potential unless you aggressively pursue it. And the best way to provide your company a solid foundation is to identify and preserve your brand’s essential elements. Some of these elements are your brand’s:

  • Big ideas 
  • Story
  • Benefits
  • Mission, vision, and goal
  • Value proposition

These elements are critical to your business because they represent the essence, character, and personality of your brand.

4. Brainstorm

Everything we’ve said so far will help you prepare for your brand’s naming criteria. Your naming criteria will provide you with a clear picture of everything the right name for your brand must entail.

With that said, it’s time to start brainstorming. Use your creative imagination to find words that communicate your brand’s identity.

When brainstorming, look through dictionaries and thesauruses for words that correspond to your brand’s name criteria. Make a list of the words that best describe your brand by gathering all the short, intriguing, unique, memorable, and meaningful words.

But if creating a list of business name ideas sounds too complicated and time-consuming, feel free to use a reliable company name generator to find appealing words that reflect your brand’s essence.

Don’t Ignore Audience Testing

Brainstorming is only the first step; you must also put each name in your list to the test before deciding on the best one. Don’t be one of those entrepreneurs who choose a name without testing it because it sounds cool.

Ensure you test each name on a small group of people, preferably from your target audience, then choose the best one and check with the USPTO to see whether it has already been trademarked by another brand.

Author

  • Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the world’s #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.

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